Our Expertise

Clear Insights. Confident Decisions.

We are truly a full-service firm, with years of experience planning, executing, and delivering amazing work to ensure our clients’ every objective is exceeded. As such, our areas of expertise are always growing, but the pillars of our work remain the same.  

Planning & Partnership

We work in partnership with our clients and lead the charge in creating the best research plan to meet their goals, including: 

  • Thought partnership / consulting / planning / designing

  • Methodology design

  • Message writing / communications development / content creation

  • Research instrument design and writing

Research Execution

Where art meets science, we develop the perfect qualitative and/or quantitative paradigm to answer our clients’ most pressing questions, using methods like:

  • Focus groups (virtual or in-person, both real-time and bulletin board style, ranging from intimate groups to large forums) 

  • Surveys (online or CATI, ranging from simple to complex) 

  • Mixed-methods approach (incorporating both quantitative and qualitative methodologies)

Analysis & Reporting

Our 100% human-led analysis is anchored in precision, nuance, and accuracy. At the conclusion of a project, our clients can expect to receive: 

  • Stakeholder-focused reporting that zeros in on what is most important to each audience impacted by the research findings 

  • Customized deliverables tailored to the needs of each client and project, including PowerPoint decks, written reports, and key findings memos (deliverables can be adapted for clients’ internal and external use) 

  • Professional presentations (virtual or in-person, ranging from small teams to full auditoriums) 

Audiences

We have years of experience researching lots of different kinds of people. Our team has conducted hundreds of focus groups, in-depth interviews, and online surveys with an impressive and extensive range of audiences. 

    • Federal and state policy makers (e.g., senators, representatives, and chiefs of staff – current and former)  

    • Federal and state policy professionals (e.g., lobbyists, government affairs leaders, policy analysts, and policy writers)  

    • Medical professionals (e.g., physicians, dentists, and physician assistants) 

    • Leaders of non-profit organizations (executives and directors at NAACP, ACLU, Boys and Girls Club, 4H, etc.) 

    • Financial professionals (e.g., brokers, traders, financial planners, and wealth and fund managers) 

    • Informed citizens (e.g., citizens who are college educated, vote, follow news, and care about policy issues) 

    • Consumers (e.g., health-conscious consumers, tobacco consumers) 

    • Employees (various levels of employees, from boots-on-the-ground to top leadership) 

    • General population adults

Industries

Our clients span a diverse range of industries, each with their own unique needs and challenges. With each engagement, we tailor our approach to the specific context and business needs of the sector, bringing deep knowledge, expertise, and insight. 

    • Consumer packaged goods

    • Industry associations / advocacy groups

    • Waste and recycling

    • Construction

    • Professional services

    • Financial services

    • Agriculture

    • Manufacturing

    • Health and wellness

Research

Whether navigating policy, shaping reputation, or refining strategy, our team has experience conducting research to answer our clients’ biggest questions. We help our clients identify the key issues they need to address and then tailor our research approach to best achieve their goals. 

  • Public Opinion Research

    • Societal expectation research

    • Reputation assessment 

    • Policy issue research 

    Message Development Research

    • Message testing 

    • Narrative development / testing 

    • A/B concept testing 

    Branding and Marketing Research

    • Audience segmentation 

    • Ad testing 

    • Marketing campaign tracking 

    • Brand awareness and tracking 

    • Website testing 

    • Competitor assessment 

    • Product naming research 

    Employee Research

    • Employer branding research 

    • Employee needs and expectations assessment