Our Expertise

Clear Insights. Confident Decisions.

Planning & Partnership

We work in partnership with you and lead the charge in creating the best research plan to meet your goals.

  • Thought partnership / consulting / planning / designing

  • Methodology design

  • Message writing / communications development / content creation

  • Instrument design and writing

Executing

Where art meets science, we develop the perfect qualitative and/or quantitative paradigm to answer our clients’ most pressing questions.

  • Focus groups (all sizes, in-person and online)

  • In-depth interviews

  • Surveys – online / CATI / simple and complex

Analyzing and reporting

  • Analysis and reporting – 100% human analysis and reporting

  • Customized deliverables tailored to client needs

  • Professional presentations – virtual and in-person, ranging from intimate to full auditoriums

Audiences

We have years of experience interviewing and surveying lots and lots of different kinds of people.

  • Wendy Lawrence and the Illuminate Team have conducted hundreds of focus groups, in-depth interviews, and online surveys with an impressive and extensive broad range of audiences:

    • U.S. Officials - Federal policy makers (e.g., U.S. senators, U.S. Representatives and Chiefs of Staff – current and recent former)

    • Federal and state policy professionals (e.g., lobbyists, government affairs leaders, policy analysts, and policy writers)

    • Civil rights leaders (Executives and leaders at NAACP, ACLU, etc.)

    • Top leaders of youth-serving organizations (Boys and Girls Club, 4H, etc.)

    • Members of the medical community (e.g., physicians, dentists, physician assistants, etc.)

    • Financial professionals (e.g., brokers, traders, financial planners, wealth and fund managers, etc.)

    • Opinion leaders / informed citizens (e.g., citizens who are college educated, vote, follow news, and care about policy, etc.)

    • Consumers (e.g., health-conscious consumers, tobacco consumers, etc.)

    • Employees (various employees from boots on the ground to the very top levels)

    • General population