Case Studies Uncovering Human Resource Talents’ Perceptions and Expectations for Employer Branding Increasing the Use of Concrete Masonry Societal Expectations of Health-Conscious Citizens for Self-Optimization Product Categories Identifying the Information, Tools, and Resources for Successful Tobacco and Nicotine Cessation Identifying the Most Successful Way of Opening Minds Around Harm Reduction Policy Diving Into Underlying Thoughts About Waste Management Exploring How to Best Communicate With Stakeholders to Manage Reputational Risk