Case Studies

  • Four businesspeople having a meeting around a table in a conference room with large windows overlooking a cityscape.

    Building a Cohesive and Credible Corporate Narrative

    QUALITATIVE METHODOLOGY

    To inform their brand refresh, the corporate communications team of a U.S.-based company needed clarity on which themes and materials resonate with stakeholders, how to create stronger cohesion across communications, and how to positively differentiate.

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  • The United States Capitol building with its iconic dome, surrounded by trees and flags, on a cloudy day.

    Identifying Strategies to Advance Harm Reduction Policy

    MIXED-METHODOLOGY

    In support of its ongoing policy advocacy goals, a large U.S. corporation sought to gauge attitudes and opinions on the public health strategy of tobacco harm reduction and identify ways to build support for policies supporting the strategy.

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  • Two women having a meeting in an office, sitting at a table with tablets, phones, and laptops.

    Uncovering Industry Expectations of Employers

    QUANTITATIVE METHODOLOGY

    After identifying gaps in their recruitment pipeline among Hispanic and female professionals, a FORTUNE 200 company set out to understand the attitudes and perceptions that drive these gaps and identify ways to close them. 

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  • Person laying concrete block during construction, with sunlight in the background.

    Increasing the Usage of Concrete Masonry

    QUALITATIVE METHODOLOGY

    Looking to strengthen their marketing communications, the national checkoff program representing the concrete masonry industry sought clarity on the messaging and concepts most resonant with their target audiences.

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  • A female doctor with a stethoscope around her neck is sitting at a desk, showing something on a tablet to a male patient with long hair tied back in a bun, in a bright room with vertical blinds.

    Understanding Successful Tobacco and Nicotine Cessation

    QUALITATIVE METHODOLOGY

    To understand the difficulties and identify effective methods of cessation support, the population science team of a national company needed to conduct research on this topic across diverse demographic groups. 

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  • Closing Workplace Satisfaction Gaps

    QUALITATIVE METHODOLOGY

    A FORTUNE 200 company observed lower workplace satisfaction among its LGBTQ+ employees and sought to identify specific ways to create a more inclusive and accepting workplace.

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  • A street cleaning vehicle with trash bins on the sidewalk on a sunny day.

    Examining Public Perceptions About Waste Management

    QUALITATIVE METHODOLOGY

    As the leading voice of the North American waste and recycling industry, a Washington, D.C.–based national association sought to better understand the public’s prevailing attitudes and concerns around waste management.

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  • People at a meeting around a wooden table, shaking hands, with laptops, tablets, notebooks, and coffee cups.

    Informing Responsible Market Expansion

    QUALITATIVE METHODOLOGY

    A FORTUNE 200 CPG company was exploring opportunities to expand into new industries. Before moving forward, it sought to understand stakeholder perceptions and expectations around this potential growth to ensure alignment with public sentiment and avoid reputational risk.

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  • Close-up of two people shaking hands, one wearing a plaid suit and the other in a black suit, in an outdoor urban setting.

    Establishing Societal Expectations of Responsible Companies

    MIXED-METHODOLOGY

    As a FORTUNE 200 corporation considered its future and growth potential, it needed to understand society’s attitudes toward corporate responsibility and how those views shape societal expectations of the company to guide its corporate strategy and communications. 

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