Exploring How to Best Communicate With Stakeholders to Manage Reputational Risk

Situation

A corporation wanting to expand its consumer offerings into the new product categories sought to understand attitudes toward its potential growth initiatives and expectations of communications of the changes.

Engagement

We conducted focus groups among key stakeholders to ascertain attitudes on the perceived acceptability for the company to enter certain product categories, to discover responsibility expectations, and to explore optimal communication channels and methods.

Results

With the very important insights gleaned from this study, our client was able to make C-suite level decisions on the future direction and growth of its corporation.