Discovering Societal Expectations of Health-Conscious Citizens for Self-Optimization Product Categories

Situation

A FORTUNE 200 CPG company wanted to know what the expectations and attitudes were for expanding its product base into self-optimization products.

Engagement

For this exploratory research project, we conducted focus groups in four cities with informed and health-conscious citizens and financial and policy professionals across the U.S. to unearth what the guardrails for self-optimization products are and how the general public prioritizes responsibility-related issues facing such product categories.

Results

Our client, taking findings from this large focus group study, was able to mitigate reputational risk and navigate unique market circumstances dictated by consumer perceptions of the brand and make informed decisions on new avenues of product offerings.