On every project, Illuminate collaborates purposefully to deeply understand our research needs and objectives, offers innovative ideas and solutions that enhance the quality and impact of our research, applies unparalleled attention to detail and commitment to delivering high-quality results, and ensures that research findings are presented in actionable ways to help achieve our goals.

Furthermore, Illuminate's professionalism is outstanding. They consistently meet deadlines, communicate effectively, and maintain a high level of integrity and confidentiality. Their expertise and dedication to excellence are evident in every stage of the research process and in every deliverable they create.

I highly recommend Illuminate for their exceptional thought partnership, polish, and professionalism. They are a trusted partner who consistently delivers outstanding results."

— External Affairs Executive at FORTUNE 200 Company

Their scientifically grounded approach ensures that every project delivers meaningful and actionable insights. One of the standout aspects of Illuminate Research is their listening sessions during focus groups. These sessions are incredibly effective in shaping message development, providing valuable feedback that sharpens strategies and enhances communication.

 Illuminate Research is not just a research firm; they are a trusted partner that consistently delivers results and elevates the quality of every campaign they touch. I wholeheartedly recommend them to anyone seeking precision and impact in their research efforts." 

 —  Gen O’Sullivan, Chief of Communications, National Waste and Recycling Association

Their expertise spans every facet of research, from rigorous quantitative analysis to insightful qualitative exploration. Their dedication, attention to detail, and ability to adapt to complex challenges have been invaluable in advancing our work.

Whether it’s data collection, statistical analysis, or nuanced interpretation, Wendy and the Illuminate team consistently deliver high-quality work that enables our organization to achieve our business objectives.

Their collaborative approach and deep understanding of research make them an indispensable partner.”

— Regulatory Affairs Executive at a FORTUNE 200 CPG Company

Then, watching her work was really impressive. Focus groups are cats to be herded and she did it masterfully. As people would wander off the topic or down a rabbit hole, she just had this constructive, non-threatening way of bringing them back on point, keeping them on topic. And, she was respectful to the occasional person who went way off topic. They felt heard and valued, not interrupted or dismissed. It really is a remarkable skill that she has.

Once done, she came and presented – many times – to our leadership and our membership. Her ability to summarize and synthesize the data in a constructive and informative way was terrific.

At the end of the day, thanks to her work and insights, our industry grew fourfold over a span of 10 years, just explosive growth that was unprecedented. She is smart, unflappable and just great to work with. Highly recommend!”

— Pat Cleary, Former President & CEO, Natl Assn of Professional Employer Organizations (NAPEO)

They are experienced, agile and forward-thinking researchers in both qual and quant who deliver impactful insights – and outstanding customer service - for growth-stage companies and Fortune 500s time and again.”

— Leigh Kessler, Vice President of Business Development, Mercury Analytics